Français/
Usine de média numérique
Makila est une coopérative de solidarité à but non lucratif formée par un groupe hétéroclite de créateurs et d’artisans de la communication audiovisuelle qui désirent créer des projets médiatiques participatifs dans un esprit de collaboration et de réciprocité.
Notre mission est, tout d’abord, d’offrir des moyens collaboratifs de développement et de démarrage de projets qui nous mèneront vers un modèle performant de conception, production et de distribution des contenus audiovisuels. Pour atteindre cet objectif, nous proposons à nos membres un accès à des outils numériques de très haute qualité, à un réseau très divers de collaborateurs et de partenaires stratégiques et surtout, à un public participatif.
English/
Digital Media Factory
Makila is a non-profit solidarity coop that gathers a group of creative professionals interested in audiovisual communication in all its forms. Our aim is to generate innovative and meaningful media content by exploring alternative models of development, production and distribution.
MAKILA strives to create its work in an environment that nurtures creativity and collaboration, with a commitment to social responsibility and sustainability through the exploitation of evolving new media technologies.
Manifesto 1.0
Stop the assembly lines! Media-workers of the world, a historic moment is upon us: from scribes to bloggers, from Lumière’s first cinematographe to the latest camera-phone, the means of production and distribution are back in our hands! For decades, even centuries, a few have tried to limit, distort, and manufacture what we see and hear. Those who hold the keys to the Factory are still trying to keep the gears replicating sugarcoated distractions, offering false hope, masking self-interest. But the walls of the Large Media Factory are cracking, and we, the people who run and feed the machines, are poised to strike open its doors in the Digital Revolution. Our eyes are open to the great potential of this existing infrastructure, and our hands are ready with the skills and tools necessary to pilot it into a new era. By appropriating the Factory, we propose a new model of production – one to incubate, produce, and share meaningful content; to return value to the creative and collaborative effort of media-workers; to answer the needs and demands of a diverse global audience; and to take ownership of the role we can collectively play in defense of our environment and the common good of our fellow citizens. We are interdependent, not just independent. We are Makila.
As Makila, we commit to:
1. Work for fair pay, fair recognition, and equitable say. Break the traditional model of ownership and redefine authorship
2. Build an environment that stimulates spontaneity, collaboration, and reciprocity
3. Create truthful, artful, and useful media
4. Use cost-efficient means available in our environment and community
5. Develop new tools, and distribute the knowledge to use them
6. Free our work from constraints of genre, formula and format
7. Explore alternative means of funding
8. Express and exploit our socio-cultural diversity
9. Produce open-ended and interactive projects; our audience are active users, not mere consumers
10. Establish an entertaining multimedia platform to showcase our work and our users’ contributions
11. Embrace imperfection while continuing to question and to improve our model
12. Share our model and foster the exchange of experiences with like-minded groups, clients and strategic allies
13. Promote and celebrate Makila’s ideals and values
Stop the assembly lines! Media-workers of the world, a historic moment is upon us: from scribes to bloggers, from Lumière’s first cinematographe to the latest camera-phone, the means of production and distribution are back in our hands! For decades, even centuries, a few have tried to limit, distort, and manufacture what we see and hear. Those who hold the keys to the Factory are still trying to keep the gears replicating sugarcoated distractions, offering false hope, masking self-interest. But the walls of the Large Media Factory are cracking, and we, the people who run and feed the machines, are poised to strike open its doors in the Digital Revolution. Our eyes are open to the great potential of this existing infrastructure, and our hands are ready with the skills and tools necessary to pilot it into a new era. By appropriating the Factory, we propose a new model of production – one to incubate, produce, and share meaningful content; to return value to the creative and collaborative effort of media-workers; to answer the needs and demands of a diverse global audience; and to take ownership of the role we can collectively play in defense of our environment and the common good of our fellow citizens. We are interdependent, not just independent. We are Makila.
As Makila, we commit to:
1. Work for fair pay, fair recognition, and equitable say. Break the traditional model of ownership and redefine authorship
2. Build an environment that stimulates spontaneity, collaboration, and reciprocity
3. Create truthful, artful, and useful media
4. Use cost-efficient means available in our environment and community
5. Develop new tools, and distribute the knowledge to use them
6. Free our work from constraints of genre, formula and format
7. Explore alternative means of funding
8. Express and exploit our socio-cultural diversity
9. Produce open-ended and interactive projects; our audience are active users, not mere consumers
10. Establish an entertaining multimedia platform to showcase our work and our users’ contributions
11. Embrace imperfection while continuing to question and to improve our model
12. Share our model and foster the exchange of experiences with like-minded groups, clients and strategic allies
13. Promote and celebrate Makila’s ideals and values